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Facts · Facts & sources

Survey facts & stats

4 sourced facts about surveys, polling and public opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

By 2018, what share of people answered when a pollster called for a phone survey?

Answerabout 6%

Telephone survey response rates have collapsed over recent decades, pushing pollsters toward online and text-based methods.

Source: Pew Research Center (2018) pewresearch.org

What was the self-response rate to the 2010 U.S. Census?

Answer66.5%

Even a decade earlier, response rates were already below the 67.4% seen in the 2000 Census.

Source: Wikipedia (2020 United States census) (2010) en.wikipedia.org

Expert level

In 2017, what share of people answered a cold-call phone survey?

Answerabout 7%

Response rates had held fairly steady around 9% for several years before slipping again in 2017 and 2018.

Source: Pew Research Center (2017) pewresearch.org

Gallup had polled in China since 1993. In what year did it close all its China operations?

AnswerNovember 2023

The closure reflected growing difficulty for Western pollsters operating inside China.

Source: Wikipedia (Gallup) (2023) en.wikipedia.org

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